Tucked away here in an outbuilding next to Forestiana’s family home we found her thriving wine business. ‘Producing wine from home is easy’ she tells us, ‘and I can spend lots of time with my family’.
Forestiana has grown her business with help from the support received through The Gatsby Trust, in a programme funded by Sports Relief, from producing 20 litres per month to 250 litres. She’s designed her own labels and had them printed, sourced bottles, corks, seals and more.
Making both grape wine and hibiscus wine from home she sells to friends, neighbours and local shops. ‘People come knock on my gate and ask to buy my wine’ she tells us, word of mouth is a powerful marketing tool here in Africa, a country where mobile phones are in abundance, increasingly with internet access. It really feels like a country on the verge of a huge positive leap forward, the internet will be exploding here soon, and with more and more people online there’s the chance for more communication, networking and in turn more trade.
Forestiana offers us a glass of her homemade hibiscus juice, which was most welcomed in the hot midday heat of Tanzania. Tasting rather Ribena-esque it was really pleasant. The perfect was to end our second and final day here.
The Gatsby Trust do such great work, and this particular program that we’ve been visiting women from is making a lasting change to lives here. Inspiring to see – we’ll be returning full of renewed fundraising vigour!
Internationally, since last Sport Relief more than 39,000 individual entrepreneurs, 176,000 farmers and 13,900 small-scale enterprises and receive training thanks to funding. These stories we’ve been sharing have created positive change for these women and the communities around them – and that’s just 6 examples. Mindblowing, just mind-blowing.
Like yesterday Tanya, Penny and I are writing about a different women from a different business – but I have so many lovely shots of batik making , chicks being reared,Soap being made, a tailor and a food processor that I’ll be doing a series of purely photo posts next week – to share a very visual journey – including photos of what we saw just driving from business to business, which will give you a real flavour of the culture and bigger picture here in Dar es Salaam.