Google states here :
“However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
- Adding a rel=”nofollow” attribute to the <a> tag
- Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file”
Here follows an email conversation from today:
How are you?
I want to introduce you to [witheld], our Network Publishing Manager who is cc’d in this email. From now on [witheld] will be taking care of sending you the content/posts for your website www.mammasaurus.com and arranging for any other requirements you may need.
Just to confirm, the price per article is £70.
Please keep me up-to-date with any questions or concerns you have,
Good afternoon ladies,
I can understand your concerns, however there only becomes an issue with followed links if you disclose them as ‘sponsored’ or ‘ advertorial’, what we suggest is disclosing articles as ‘guest post’ or ‘This post is supported by…’
Please let me know if you’d like to discuss further.
And my response:
Our links do need to be followed as we need Google to follow them to our clients site, if they are no followed we don’t get the benefit of what we are trying to achieve.
As general advice to you;
- · Disclose as sponsored post – link needs to be no-followed.
- · Disclose as guest post – link can be followed.
We are in the process of putting together a guidance for bloggers on how to survive the latest Google update, as you can imagine we’re getting asked all the time now about followed links etc. We plan to send this out to all the sites we work with or have been in contact with.
Hope that helps.
My blog is not yet a year old, I don’t know everything and I don’t pretend to. This advice seems to go against what Google state. Sadly this isn’t the only Media Company to have written this type of thing to me.
Do they genuinely think that their advice is right? I’m going to email Google to ask them directly, I’m sure I have a contact from the presentation that I did with Google at a conference recently somewhere… I shall report back with my findings.
In the meantime be wary of accepting everything that you may be told from companies who want to use your blog to manipulate Googles search engines in exchange for payment.