Authentic. It’s a word much used, en vogue even. Authentic lifestyle.
Whilst in France Kitty and I were talking and I mentioned that I’d stopped blogging. ‘No more Mammasaurus?’ was the response. ‘Fable & Folk actually’ I muttered. ‘Um no your blog is Mammasaurus’ (there followed some dinosaur impersonation and chanting of the name whilst I looked on bemused, if not slightly freaked out). It transpires it’s bookmarked on her iPad, she visits and she reads.
An innocent chat en route to the treehouse in the French summer sunshine that left me thinking. I have busied myself with the idea of leaving behind the ‘mummy’ sounding Mammasaurus. In my mind thinking I would be taken more seriously if my blog had a more lifestyley name – Fable & Folk ticked that box in my head. Actually what had happened wasn’t me being authentic and going with my heart making that name change, it was me chasing some pretentious lifestyle blog daydream. One that in many ways it worked well, with Fable & Folk I found myself moving in blogging circles I hadn’t been in before, talking to new people. Man it’s so easy to get sucked into that mindset of ‘my blog would be so much better if it were more like X’s’ and even harder to admit that. (Yeah, sorry I’ve kind been a bit of a dick).
I get it now, a blog isn’t a good name, it’s not a good design, it’s not a good photos, there’s no magic formula for a good blog, ultimately it’s always going to be about the person writing it. Do you identify with them? Is there a connection? Do you want to find out more about them and what they do?
I’ve always tried to be honest about how I feel about blogging, how the commercial side of it has spoilt my enjoyment of reading and writing a blog in particular. I’ve addressed the need I’ve felt to distance myself from blogging and have come to the conclusion that these things are what we make them. It’s like when you hear people mumbling about how ‘Twitter isn’t what it used to be, it’s all self-promotion now’ and you think to yourself ‘well bloody well do something about it then’. Lead by example isn’t quite the right phrase, be the change you wish to see in the world is way overused, but yeah you get the idea.
Time to get real, adjust those sails, and instead of focusing on the things that make the blogging experience worse, focus on the good – friendships made, reading posts that educate you / make you think on / laugh out loud in public places, drawing inspiration from photos and finding killer recipes that elevate you to kitchen legend status with your family.