If you click through and visit any of these blogs you will see that their blog photo style flows throughout. Such consistency is especially useful if you blog covers many topics as though the content may vary the aesthetic doesn't.
Grab a pad
Write down 5 words that you want people to think about your blog when they visit it, for example: Stylish, happy, cool.
These are the sorts of questions that a professional designing a blog logo might ask to find out what you are about and the image you want to portray to readers. The same sort of analytical look at your blog can be used when developing a photography style - after all your photos will be shared far more than your logo so arguably it's more important that your images speak about your blog as a whole.
We’ll come back to these 5 words later in the post!
The golden triangle
Ok so I made that name up, but I think it fits. Think of developing a signature style as a triangle. In each corner you have PRACTICE – STALK – EDIT
Practice involves taking lots of photos. Over time you will start to get a feel for what you enjoy taking photos or and what works for you. Once you have experimented in this way and tried different things you can develop your skills. I think it's important to be honest at point and say that not everyone has an eye for photography but everyone can take a better photograph. From amateur to professional, there is always room for improvement and development. I've spoken to people who have been approached by bloggers who say "Ooo what camera do use use? I need one like that so I can take good photos like you". The camera does not maketh a good photo. It can help, naturally, but ultimately it's the person behind the camera that makes the photo what it is.
Practice will save you time and improve your photos in the long run. A couple of years ago there was a big influx in new bloggers. These bloggers were not like the bloggers who started 5 years or so ago when I did. Back then practically everyone started on a free WordPress or Blogger theme and muddled along for a year or so until they worked out what their blog was about and improved it's design and aesthetic. A couple of years ago things had changed, more bloggers were starting out with professional looking blog themes, shiny properly designed logos and clear identities. That was the point I felt that I needed to 'up my game' and improve my blog. But how was I going to do that? As I don't particularly enjoy writing (shock, horror, blogger hates writing!) I decided to make the effort to improve my photography. Pinterest was kicking off and social media becoming more and more image led, so this felt like the best move for me.
When I decided to make an effort with my blog photography a couple of years ago I would go to a festival for a day and take 300 photos. Fast forward two years and now when I go one and take 50, because time, experience and feedback has taught me what makes for a good photo. I know to look at the lineup and decide what I want to cover on my blog and go with a ‘hit list’ of photos in mind. This saves time and energy, means I can enjoy the festival more and I am not tied to the computer edited and deleting photos. Going back to feedback, take on board any glowing feedback from people about your photos and don’t be afraid to ask people for honest critique.
Stalk - Start a Secret Pinterest board to pin photos that inspire you or catch your eye. You might find such images on blogs, Flikr, Pinterest or online magazines. Photos that reach out to you and make you think 'I want that on MY blog!' Because the board is secret only you can see it so be honest and open with a description, adding why you are pinning the image, such as 'love the props', 'that light is stunning!' and also any elements you don't like 'over-edited, too much saturation' for example.
Sit down one evening for 10 minutes with a pen and paper. Pick one of the pinned photos photo, write down all the things you like about the photo.
Here’s an example of one I loved and pinned: